April 7, 2020

Meet the Fino Team: Jessica Candelario

A Day in the Life

One of the first questions people ask me when I’m out in the field is “How do you like your job?”

I like to get creative with my answers, but my typical answer is the honest truth! I love my job. I get to see and meet new people every single day out in the field. The majority of the time people don’t know exactly what we do as sales reps working for such a young company.

I started working for CaliFino Tequila in 2019. For those of you that don’t know about our company quite yet, we are based out of Carlsbad, California and were established around 2018. CaliFino is a smooth sipping tequila focused on bringing you the Finest Tequila in town, hence our name. Cali– because we’re based out of the golden state of California. Fino– because in Spanish it translates to The Finer Things. CaliFino kind of just rolls off the tongue, right?

Tequila is my spirit of choice because it represents “Lo Mexicano”, also known as The Spirit of Mexico. Being that I am Hispanic, this company makes me feel right at home to the point where people always ask me “Is this your family’s Tequila?”, which is the biggest compliment to receive when I’m trying to sell a product.

What do my days consist of as a CaliFino Sales Rep? The beauty of my job is I get to build my schedule based around the company needs. Being a new company means a lot of the work everyone puts in builds company structure that will be valuable to our future employees.

I spend at least one day of the week collaborating with my coworkers to brainstorm new creative and innovative ways to provide our partners with valuable services. I additionally dedicate at least one other day focusing on field strategy by developing a route and identifying target areas, since I am in a completely untapped market in Orange County. The rest of my time I am out in the field visiting new restaurants, bars, liquor stores and any other location who can become a potential partner. Needless to say, it never gets dull!

The best part about working with a young brand is the opportunity to create my mark and make an impact. I get to be a part of such an essential time in the growth of our business. 

Visit CaliFino.com to learn about our company story and potential career opportunities as they begin to open. Haven’t tasted our product? You can purchase bottles online and get them sent directly to you. Congrats! You made it to bottom of this post, take ten percent off your next purchase using code JESS10.