A Luna Family 'Championship' Father's Day to Commemorate!
As Father’s Day is right around the corner, we thought there’s no time like the present to share CaliFino’s origin story — a narrative that highlights the hard-working Luna Family patriarchy. Believe it or not, the first chapter did not start with endless pours of tequila, but the skill of shoemaking.
Papa Cheche
You see, several years ago, Jose Luna, aka “Papa Cheche” decided to build a family business centered around the buzzing shoemaking culture of León, Mexico. Every square foot proliferated with farms that produced high-quality leather to form into premium leather shoes. Every other local in León was part of this lucrative industry. Actually, if you’ve ever seen the heartwarming Disney movie “Coco,” you can probably envision what this lively environment looked like!
Eventually, Papa Cheche passed down this honed skill set to his young sons with the intent to shape them into ripe shoemakers. The brothers, known today as “Tio Jose” and Jose Perfecto (“Pops”) would throw down their backpacks and kick off their muddy shoes after school to head to the Luna family workshop. Through invaluable hands-on experience, they began to learn every single nuance of the business, including the intricacies of real leather. From a mile away, the talented Luna brothers could sniff out synthetic cuts and quickly decipher if it was “genuine leather” by igniting all of the senses.
With the business running like a well-oiled machine and several workers keeping the production line alive, Papa Cheche rewarded his employees with a special drink “tequila”. There was only one major caveat — the tequila couldn’t come from the liquor store. So, as a side hustle, Papa Cheche would make the trek to visit family friends at the tequilera in Arandas, Jalisco — specifically known for its premium tequila. Papa Cheche would bring small batches back home for the workers to sip on as a sort of celebratory treat. To no surprise, Papa Cheche quickly became an expert at sniffing out good tequila through these tequila treks and family visits.
Tio Jose, Pops & Miguel Luna
This tradition carried on for years and eventually, the passion for tequila was passed down to the boys, Tio Jose and Pops. As any good Mexican family tradition, this same love and passion for tequila would be passed down to Miguel Luna, CEO/Owner of CaliFino, also Pops son. Today, each CaliFino expression hearkens to the Luna family origin story — assembled with hand cut leather labels carefully pressed on each bottle. Without one ambitious father’s love for shoemaking and fine tequila, CaliFino would not be where it is today.
So in honor of the hardworking Luna Family men, we’ve curated a special Father’s Day gift set for our victorious dads who are the real winners in our lives! Each item included is truly in a league of its own — specially hand-picked to make him feel like the ultimate champ.
Father’s Day Gift Set - Blenders Sunglasses, Callaway Golf Balls & CaliFino Tequila
Here’s what dad will get:
1 pair of Blenders sunglasses: Whether dad prefers to lay out on the beach or play a round of golf with the guys, the Victory Lane Polarized Sunglasses by Blenders are completely built for victorious dads and 100% suitable for all outdoor activities. These bad boys are super light and compact, made with 100% UV protection. Also designed with a rubberized matte coating, Victory Lane glasses are easy to grip and durable. Many customers describe these as the ultimate daily sunglasses for men!
1 sleeve of Callaway Warbird Golf Balls: Specifically engineered for long distance and maximum speed, these tournament-winning golf balls are extra special, imprinted with the CaliFino logo too! Along with the distance factor, these golf balls promote high launch, providing all golf players with supreme control and feel.
750 ml CaliFino Añejo Tequila: Our premium Añejo is crafted with 100% Ultra-Premium Blue Weber Agave and aged 24-36 months in an American White Oak Barrel. This Double Gold Award-Winning tequila secured Añejo Tequila of the Year at the 2020 New York International Spirits Competition. Recommended to sip “neat” on its own or mixed in any tequila-forward cocktail, you’ll pick up notes of lightly toasted, sweet caramel.
Father’s Day Gift Set - Blenders Sunglasses, Callaway Golf Balls & CaliFino Tequila
The CaliFino Father’s Day Championship gift set is only available on our site until June 19th! Plus, right now, you can get 20% off with code DAD20. It’s available for a limited time only and will sell out soon, so you won’t want to wait on this one!
On behalf of CaliFino, we’re wishing all of you Fino Fathers out there a victorious Father’s Day. Salud!